Why is the live e-commerce so hot? How do jewelry companies embrace live e-commerce? Before we can figure out this problem, we must first understand what is a live e-commerce, and those who are paying attention to live or live e-commerce fan portraits. Let me take a look at the fan portrait of Chen Jing, the chairman of the Net Red Live Base.
Who is watching Taobao live? Women aged 25-35 are the mainstays, and the second-tier urban population is the main demand for killing time.
Features: Socializing while shopping, just like chatting with shop assistants when shopping;
Main consumer clothing, jewelry, beauty, food fresh, maternal and child children's wear, home department store
These three groups of people have three highs, high stay duration, high repurchase, and high customer orders.
Where are the people on Taobao live?
Offline and underdeveloped second- and third-tier cities (lack of good shopping consumption) live shopping is developing faster.
Why is Taobao Live so fast?
One of the success factors of live sales is that in the process of selling goods, the seller is pushed to the front desk. When consumers visit Taobao, the dialogue between goods and people becomes a dialogue between people, so watch live shopping. The sense of body is more real and closer to the offline mall.
Taobao live called cloud shopping, there are several advantages:
The shopping guide (owner) has a better attitude, no shopping pressure, and I don’t like it.
Shopping is easy, you don't have to walk around, you can wait on your fingers and type.
After-sales protection, there is a sense of security in the live room shopping.
Cost-effective advantage, this Taobao traditional strength, the same is true for the live broadcast.
What is the reason behind the popularity of live marketing? Why should we pay attention to live e-commerce? First of all, we have to find out what is the live e-commerce?
xxWhat is a live e-commerce? Live e-commerce, through the use of advanced data such as big data, artificial intelligence, etc. to upgrade the production, circulation and sales process of goods, and then reshape the business structure and ecosystem, and online services, offline experience and modern logistics A new retail model for deep integration.
The commercial potential of the live broadcast industry is still not to be underestimated. In 2017, the number of online broadcast users reached 422 million, with an annual growth rate of 22.6%. The so-called "flow is the entrance, the flow is money", although the "reward" mode touches the ceiling several times, but with the huge traffic of the live broadcast industry and the trend of videoization of the advertising market, it does not affect the preference of the webcast to become an advertiser.
One of the ways to realize the best traffic on the webcast is live broadcast + e-commerce. On the one hand, webcasting provides advertisers with a traffic platform to solve business realization problems. On the other hand, advertisers can also use the interactive features of live broadcasts to promote merchandise, thus achieving conversion goals.
With the development of technology, people's experience of information consumption is constantly changing. A new generation of young consumers has become accustomed to fragmented information browsing. The text gives way to the picture, and the picture gives way to the video. The evolution of consumer habits means another round of marketing revolution begins. How to get the favor of a new generation of consumers has become something that every company should think about.xx